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Smarter Assortment Planning. Cleaner Inventory Decisions.

 ShelfFill is Merchant Identity’s practical assortment planning solution for retailers who need better inventory decisions without the burden of complex systems. More than a quick-fill reorder tool, ShelfFill helps merchants evaluate what to reorder, what to reduce, and where to invest limited dollars across the assortment. By combining sales trends, stock position, lead times, and budget realities, it delivers cleaner answers that support stronger sell-through, healthier cash flow, and a more productive shelf. 

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Experience

Check Out Our Packages

Check Out Our Packages

The Merchant Identity Team has over 40 years experience in retail from high end luxury brands to restaurants & cafes alike.


Our relationships with all customers are planned for the long term whether in the United States or abroad.


Visit www.AlohaHuman.com to follow our

fun AI learning channel with a twist.



Check Out Our Packages

Check Out Our Packages

Check Out Our Packages

We can customize any package but to make it simple we have these to start!


1. Starter AI Kit $299


2. Smart Retail Boost  $699


3. Full-Service Setup $1500

                 

Essential Tools

Check Out Our Packages

Essential Tools

Merchant Identity's Owner, Noordhoff is also the Author of "The Retailers Toolbox" available through Amazon.  Click on the  Retailers Toolbox above for free downloads from the book.  

Dirck Noordhoff 羅 錦 文

Product Innovation

Business Owner & Operator

High Volume Companies

Born and raised in Taiwan, Noordhoff, founder is an accomplished senior level executive in product innovation, retail, sourcing chains, research & marketing, merchandise planning.

High Volume Companies

Business Owner & Operator

High Volume Companies

He has worked with fast paced and high volume companies such as: DFS Group, Big Dog Sportswear, Walt Disney Resorts, Pomare, City Mill Group.  Noordhoff has a proven track record of driving sustainable revenue and margin growth.  

Business Owner & Operator

Business Owner & Operator

Business Owner & Operator

 Noordhoff is a senior retail & merchandising executive with experience spanning travel retail, consumer products, operations, product development, and brand growth.   


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