
Founded by a retail executive with decades of hands-on experience, Merchant Identity helps businesses use AI in ways that actually improve daily operations. From smarter reporting to better ordering and clearer cash visibility, we translate complex tools into simple systems that work in the real world.


The Merchant Identity Team has over 40 years experience in retail from high end luxury brands to restaurants & cafes alike.
Our relationships with all customers are planned for the long term whether in the United States or abroad.
Visit www.AlohaHuman.com to follow our
fun AI learning channel with a twist.

We can customize any package but to make it simple we have these to start!
1. Starter AI Kit $299
2. Smart Retail Boost $699
3. Full-Service Setup $1500

Born and raised in Taiwan, Noordhoff, founder is an accomplished senior level executive in product innovation, retail, sourcing chains, research & marketing, merchandise planning.

He has worked with fast paced and high volume companies such as: DFS Group, Big Dog Sportswear, Walt Disney Resorts, Pomare, City Mill Group. Noordhoff has a proven track record of driving sustainable revenue and margin growth.

Market Trends Pacific, Candy Bar Hawaii, Cafe Glace Hawaii and Mirasol Cafe.
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