
ShelfFill is Merchant Identity’s practical assortment planning solution for retailers who need better inventory decisions without the burden of complex systems. More than a quick-fill reorder tool, ShelfFill helps merchants evaluate what to reorder, what to reduce, and where to invest limited dollars across the assortment. By combining sales trends, stock position, lead times, and budget realities, it delivers cleaner answers that support stronger sell-through, healthier cash flow, and a more productive shelf.


The Merchant Identity Team has over 40 years experience in retail from high end luxury brands to restaurants & cafes alike.
Our relationships with all customers are planned for the long term whether in the United States or abroad.
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We can customize any package but to make it simple we have these to start!
1. Starter AI Kit $299
2. Smart Retail Boost $699
3. Full-Service Setup $1500

Born and raised in Taiwan, Noordhoff, founder is an accomplished senior level executive in product innovation, retail, sourcing chains, research & marketing, merchandise planning.

He has worked with fast paced and high volume companies such as: DFS Group, Big Dog Sportswear, Walt Disney Resorts, Pomare, City Mill Group. Noordhoff has a proven track record of driving sustainable revenue and margin growth.

Noordhoff is a senior retail & merchandising executive with experience spanning travel retail, consumer products, operations, product development, and brand growth.
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